Absolute Radio 20s

Absolute Radio 20s is a digital-first national radio station based in London and owned by Bauer Radio. It launched in February 2020. Broadcasting across the UK on DAB+ and online, the station uses the strapline "New Music Matters" and focuses on contemporary rock and alternative tracks for adults aged 25 to 44.

The playlist bridges 2000s indie nostalgia with modern alternative anthems from bands like Nothing But Thieves, Blossoms, and Sam Fender. For millennial rock fans, the station acts as a straightforward hub to find 21st-century alternative music without complex genre mixing. While the wider Absolute Radio Network pulls over 5.4 million weekly listeners according to RAJAR (Q2 2026) data, Absolute Radio 20s contributes to this footprint as a dedicated digital-only extension focusing on contemporary alternative tracks.

As part of the Bauer Media ecosystem, the station has picked up Commercial Radio Awards for digital innovation. Some listeners note drawbacks like automated decade playlists and digital-only availability compared to rivals like BBC Radio 6 Music.