BBC Radio 2 live

BBC Radio 2 is a British national radio station with daytime based on playlist adult contemporary music on 88.1–90.2 frequency and on DAB 12B. Broadcasts including programs with regular contributors such as singer Janey Lee Grace and Phil Swern. This radio station was founded on September 30, 1967 by the BBC, and has 82% listeners over the age of 35.

Our expert opinion

🔥 Pros:

• Extensive specialist music programming – Offers a diverse range of genres, including jazz, blues, country, and folk.
• Rich history spanning over 50 years.
• Broad audience reach – 82% of listeners are over 35.
• Wide availability – Broadcasts across the UK and is accessible online.

⨉ Cons:

• Attempts to attract younger listeners may alienate the station’s loyal audience.
• Some older listeners are disappointed by the departure of long-standing presenters, such as Ken Bruce.
• Growing competition from digital platforms and rival stations is affecting audience size.

Other data

Via Television: Freeview - 702, Sky - 0102, Freesat - 702, Cable - 902