MFR

MFR is an Independent Local Radio regional commercial station broadcasting from Inverness, Scotland, on 97.4 FM, local DAB multiplexes (11B), and online via the Rayo app. Owned by Bauer Media Audio UK as part of the Hits Radio Network, the station targets listeners aged 25 to 54 across Moray, Highland, and North West Aberdeenshire with a Contemporary Hit Radio (CHR / Adult Contemporary) format focused on "The Biggest Hits, The Biggest Throwbacks."

The schedule mixes regional presenters with nationwide networked shows. Local breakfast programming covers the early slot, while Garry Spence presents drivetime from 14:00 with the Spence vs Shazam segment. Weekend programming includes George Bowie’s GBXperience and Sam Thompson on The Hits UK Chart. Listeners contribute through live calls and voice notes.

The playlist pairs recent chart tracks with pop and dance releases from the 1990s and 2000s. Daily rotations regularly feature artists such as Ed Sheeran, Dua Lipa, and Calvin Harris.

RAJAR figures for Q2 2026 put MFR at 82,000 weekly adult listeners, reaching 32% of its coverage area, with an average listening time of 11 hours per week. Drivers and residents tune in for Highland road reports, local news updates, and popular music.

The station holds several industry awards, including Sony Radio Academy Awards for Station of the Year (under 300,000 population) and Arqiva Commercial Radio Awards for news coverage.

While streaming platforms offer algorithm-driven playlists, MFR retains its 25–54 audience through hyper-local content. BBC Radio Scotland focuses on long-form speech for older listeners, while Capital Scotland targets younger audiences with fast-paced chart hits. MFR bridges this gap, combining familiar pop with Highland road reports, local weather, and Scottish presenters.