Hits Radio Bristol & The South West (was Sam FM) is a British radio station from Bristol. It was founded in 6 September 2021 after rebranding. This channel owned by Bauer Radio Group and broadcasts mainly in adult contemporary music format, it plays, accordingly, a mix of current mainstream pop songs alongside classic chart hits from the last twenty years.
"We're In Charge"
Format: adult contemporary music.
Frequency: 106.5 FM.
City: Bristol.
Owner: Bauer Radio.
First air date: 20 May 2007 as Sam FM; 6 September 2021 as Hits Radio Bristol and The South West.