Heart 90s

Heart 90s operates as a national digital radio station across the UK from Global Radio’s London studios on national DAB+ multiplexes, functioning as a spin-off of the main Heart network. Owned by Global and launched in August 2019, Heart 90s delivers a Hot Adult Contemporary format focused strictly on 1990s pop, dance, and chart tracks targeted at adults aged 30 to 50.

Programming depends on automated music blocks running around the clock, interspersed with standard commercial ad breaks. Heart 90s Breakfast runs Monday through Saturday with Kevin Hughes on hosting duties, bringing morning talk and listener interaction to the schedule.

The playlist relies on mainstream feel-good tracks rather than alternative music, featuring artists like Britney Spears and Spice Girls, alongside crossover hits such as Shania Twain's "You're Still The One."

RAJAR Q2 2026 figures show Heart 90s pulls in over 1.1 million weekly listeners. The core appeal lies in getting a consistent, predictable stream of high-energy 90s pop hits without digging through obscure tracks or complex programming. Compared to Absolute Radio 90s, Heart 90s stays firmly rooted in pop rather than indie or rock.